Our Results

Ian Broom was referred to me by a professional acquaintance, I am very glad he was. We are the financial services arm of Savills PLC and offer a wide range of products and services to our clients. Prior to Ian’s involvement we struggled with maximizing the most of each opportunity that was offered to us. Ian came into our business and completed a very in depth training needs analysis by speaking with members of staff at all levels in all disciplines. Following the analysis Ian presented his findings, which very much surprised us. At the same time he presented a solution and we immediately engaged him. Many months later we feel confident that we are making the most of every opportunity that is presented to us. We cannot recommend Ian highly enough.

Whilst head of personal lines at Chubb I was deeply involved in the training provided by Ian and his team at BDC. It would not be overstating the facts to say that the training revolutionised the skill sets of our own team and the many hundreds of our brokers who also went through the training. The success was built around two key areas. Firstly the professionalism and enthusiasm of Ian and his team and secondly the depth of understanding that BDC gained about our business. Their initial training needs analysis was exceptionally thorough and the programme that was built as a result was perfectly tailored to meet our requirements. I have no hesitation in recommending BDC and indeed in my new role as a consultant, I have introduced BDC to a number of my customers.

Ian Broom gets my highest recommendation as an executive coach and mentor. His ability to recognize, understand, and explain complex business relationships has been invaluable. He was instrumental in guiding my thinking, and most importantly, my actions when forming critical personal relationships with key influencers on my career. Along the way there have been surprising personal realisations. Ian did not hesitate to tactfully, but directly point out areas that needed to be considered a different way, and proved to be right 100% of the time with his observations, opinions, and suggestions. It’s quite often asked, who motivates the motivator and who coaches the coach…..in my view Ian Broom gets top marks on both counts.

We have been engaging Ian Broom and Metanoia as Consultants since 2013. Their Sales training and Coaching’s innovative approach transformed our organization by increasing our sales results and refined performance development using an accountability model.

The use of emotional intelligence and experiential learning activities with real life simulations during classroom delivery are superb and is continuous within the on-going coaching.  The consulting and coaching services supports our company culture and generates long-term relationships and customers for life. Working with Ian Broom has been extremely rewarding and profitable for our organization.

Ian has been working closely with me and my senior management team for about 5 years. He has been instrumental in inspiring me to develop and maintain a coaching culture in our business. As a result, I have a close knit, motivated and frankly brilliant management team, who are a pleasure to work with. Coaching started with Ian, but as a result of his “Train the Trainer” programme, supported by executive coaching, my colleagues have grown into exceptional coaches themselves. The effect this has had on the Division is transformational. People take responsibility for their own actions, there is no blame culture, business performance is strong and new business is at record levels. We are also far less tolerant of poor performance, and negativity. Staff issues are addressed with honesty, and sensitivity and feedback is actively sought and acted upon. Managers now only retain their title if they can excel at the people stuff.

Ian comes into our business for two days a quarter, and sees between 6 and 10 people. People really look forward to him coming in, and I get fantastic feedback from my team about the work he does with them. He creates a buzz, and I find the sessions I have with him act as a battery recharge. I see the effects in my team in the days and weeks following his visits – there is renewed purpose, creativity and action. Great stuff!

Ian Broom evidently has an absolute passion for unleashing ability in people, see people grow and fulfil their potential and I have had, and still currently enjoy the benefits of his Executive Coaching, which has not only seen me grow my skill set as a leader, but more importantly armed me with the tools to improve my confidence.

Ian’s ability to ask great questions which always hit the right spot to enable quality self reflection and a different way of thinking is quite mind blowing.

“The quality of the response is directly proportionate to the quality of the question” – Ian’s philosophy and he absolutely has this perfected.

A genuine ability to adapt his approach to the coachee / audience is exceptional and whilst making you comfortable with his style and persona, Ian balances this perfectly with the probing and challenging questioning skills to get the best out of the interaction.

I absolutely make the most of every minute of the executive coaching time spent with Ian and would highly recommend the executive coaching programme.

We have been using BDC International Ltd to meet our training and coaching needs for the last 7 years. The service and the training is of the highest level and it has been a huge benefit to our business.

The executive coaching element has been running for 6 years and consists of a quarterly coaching session for the each of the 3 Board Directors and 6 senior managers.

The directors also have a joint session each quarter with the coach which has provided a valuable “non executive” challenge to what we are doing.

The coaching has proved invaluable as a way of challenging and developing all the management team. This is in addition to our quarterly performance review process and although there is some overlap it has only been positive to reinforce and smarten up action.

The key benefits have been …

• Participants see quality coaching in practice and are have greatly improved coaching methods with their team.
• The key challenges facing participants are tackled and the actions followed through.
• Day to day issues are not allowed to cause strategic issues to be continually put off.
• Opportunities for individual to grow or for them to develop team members are grabbed.
• The participants have an independent and confidential sounding board.
• Some pressure is taken off the directors to coach the senior managers.

Overall over the period in question we have achieved significant business growth, a very low staff turnover, Investors in People accreditation and a great team spirit. We feel that BDC International Ltd has been a really key partner in that.

Ian is one of life’s achievers and the ultimate professional, any business would benefit from having him touch it. His unique brand of creating a learning environment through the art of connection position him ahead of the crowd.

I have used him on ‘self discovery’ work and on creating a ‘step change’ in sales performance and is equally at home in either arena. He is such a fantastic man who everybody wants to be around and the feel good factor he delivers leaves people truly believing they can achieve and most importantly really wanting to.

I have seen him transform leadership teams, call centres, branches, and leaders. My best result using Ian came with an outbound calling team when following his “Consultative sales skills” program we saw a 37% increase in sales performance.

I would back Ian with any learning challenge to put it simply “he delivers”. Trust him he will create a step change in performance by unlocking people potential.

My name is Lisa Smith and I am a Divisional Director at Lark Insurance Broking Group, who are in the top 50 brokers in the UK.

Ian Broom has been the biggest motivator and inspiration to me during my 25 career in the insurance industry. He has the ability to challenge my thought process and core beliefs, to make sure that I maximise every interaction with my colleagues, peers and demanding clients.

Ian has invested in me, so that I have the tools and emotional intelligence to see every challenge as a “stepping stone” to improving my own performance, client experience and leadership of my teams. This really does lead to great job satisfaction and increased confidence in my own ability.

Ian has the ability to take the emotions out of difficult and complex situations that we all face in modern day business and helps you plan a way forward that benefits all parties concerned. This has obviously transcended into a positive effect on our balance sheet, which in these difficult economic times is also pleasing!

The time that I spend with Ian during an executive coaching session is without doubt the biggest investment in myself that I make every few months, which has helped me unlock my potential and benefits those around me. Ian is a without doubt the most forward thinking coach and mentor and Larks is a better organisation for involving Ian.

Any company that are thinking of engaging the services of Ian Broom can be assured that they will get value for money. At Larks we have certainly been able to fast track the careers of our most talented and forward thinking people, into influential positions within the company and will help propel us forward. Ian has also helping us deliver a first class client experience to our valued clients.

Mr Broom really is our secret weapon!

We’ve worked with Ian, one-on-one and as a management team, for the last year.  Ian’s leadership and sales background has changed how we run our group. Most remarkable is how Ian’s coaching is so tailored, to each individual, and where they need to develop. As a business, we’re better for our partnership.

I have worked with Ian for about a year now in various training programs. Ian coaches and provides training in a manner I have never experienced before. He is thought provoking, engaging and works get to the best out of you. The way he introduces concepts makes you feel empowered and helps you understand the how’s and whys of training tools and people management. It is evident that Ian lives and breathes what he teaches and working with him is not only education, it is also great fun.

With his help, I am implementing tools to not only drive discipline in myself as a manager and in my team, but to introduce ideas and concepts to keep my team motivated. I look forward to my sessions with Ian and continuing to work with him to become a better manager.

I have always found it remarkable how quickly Ian can get me thinking deeply about myself in a introspective, reflective and prospective way that enabled me to learn from my past, apply it to the present and help me change the future for the better. It has always been so obvious that you have cared for my well being and professional growth that your challenges and constructive criticism were met positively by me as learning opportunities. Each day I was with you I was exhausted by the end with all of the learning and deep thinking that took place. I am lucky that my company made the investment in me to bring you into my life as it will be one of my fondest professional memories. 

I have now participated with Ian in various Leadership interventions  and several one on one sessions. I can honestly say this is the most beneficial training and coaching I have ever participated in my professional career.

With Ian’s support and coaching, I was able to overcome my shortcomings as a manager and work hard utilizing the tools he and his company armed us with to be better, more effective managers.  I now fully understand support is not just verbal and that emotional support is a necessary driver in managing highly effective people. I take the time to understand what drives employees beyond compensation and title and as a result, have formed a closer bond with my team. 

My time with Ian Broom is absolutely invaluable. Ian’s coaching is incredibly useful for both new managers as well as seasoned veterans. I leave each session with new tools and methods to help me effectively execute my managerial responsibilities and help me develop the careers of my individual team members.

Ian provides me with the strategies to help me help my team reach their full potential. One of the hardest parts of this job is understanding the individual motivations of each team member. Sessions with Ian provide me new ways to uncover these motivations through thoughtful conversations and questions. Ian is an incredible asset to this organization.

Ian Broom is a master in the art of coaching, sales and leadership. I’ve had the opportunity to work with Ian for about 5 years now and walk away from my interactions with Ian feeling inspired, energized and better prepared to provide a meaningful impact to my team and company. His sessions are challenging and get you to think in a different way about human interaction.

The classes Ian and his company put on, have an emphasis on practicing your skills (after learning the concepts of course) so, that you get specific feedback on YOUR areas of development. This is no cookie cutter development but, a place where you get out what you put in and can learn from a dynamic individual with a vast amount of experience and success in a sales environment. Take advantage!”